Facebook will begin inserting ads into news feed

futurejournalismproject:

Facebook News Feed

Facebook will begin inserting its Sponsored Story ads directly into users’ news feeds early next year to further boost interaction with the unit. Sponsored Stories allow advertisers to republish user posts related to brands or products in the form of small display ads that currently appear in the right column on Facebook.

Ads can be created, for instance, around someone “liking” a brand’s fan page, “checking in” to a venue, or using an app, among other types of status updates.

Starting in 2012, these ads will appear in the news feed, much like other posts, except for being labeled as “sponsored” in the bottom right corner, based on a mock-up of the placement Facebook released today. In effect, a Facebook user could see a friend’s update initially in their feed as an organic post and then later as an ad. At the outset, people will see no more than one Sponsored Story a day in their feed each day.

Of course, Facebook is currently in the courts arguing the legality of all of this :-)

In the courts, Facebook argues that its users (and their headshots) have no economic value, and therefore can be used in advertisements for brands. However, in its marketing proclamations, the company claims that users are more likely to click and buy products and services that their friends like / recommend / endorse.

If there will ever be a change worth leaving Facebook for, it will be this.

(Source: mediapost.com, via futurejournalismproject)

Notes

  1. miszcarmen reblogged this from newleftmedia
  2. vincekg reblogged this from futurejournalismproject
  3. sproutandthistle reblogged this from futurejournalismproject and added:
    Ugh really……….? I’m starting...hate facebook more
  4. pushinghoopswithsticks reblogged this from futurejournalismproject and added:
    Number one product sold on facebook? Its users. In the internet economy the most valuable commodity is attention. I quit...
  5. milerepeats reblogged this from futurejournalismproject
  6. beforeandafterthoughts reblogged this from futurejournalismproject
  7. zetsubouwill reblogged this from newleftmedia and added:
    this is why google+ is my home now
  8. jessicafrink reblogged this from futurejournalismproject
  9. kuwaitigenius reblogged this from futurejournalismproject and added:
    Facebook will begin inserting its Sponsored Story ads directly into users’ news feeds early next year to further boost...
  10. justwidle reblogged this from futurejournalismproject
  11. yulisalinas reblogged this from futurejournalismproject
  12. theonewhoburnedthesun reblogged this from futurejournalismproject and added:
    THIS IS STUPID!!!
  13. flyonair reblogged this from futurejournalismproject and added:
    Ne me dites pas que cela vous étonne…
  14. gingerlocks reblogged this from futurejournalismproject and added:
    UGH. I really need...pushes me mostly off Facebook.
  15. socialcubix reblogged this from futurejournalismproject and added:
    Facebook will begin inserting its Sponsored Story ads directly into users’ news feeds early next year to further boost...
  16. canoprahhearme reblogged this from futurejournalismproject
  17. reporter-arm reblogged this from futurejournalismproject and added:
    will begin inserting...Sponsored Story ads directly into users’ news feeds early next year
  18. that-katie-with-the-bangs reblogged this from newleftmedia and added:
    Yep, I’m already sick of Facebook. This is just getting to be ridiculous.
  19. newleftmedia reblogged this from futurejournalismproject and added:
    If there will ever be a change worth leaving Facebook for, it will be this.
  20. theasianexception reblogged this from futurejournalismproject
  21. girtabaix reblogged this from futurejournalismproject
  22. datblg reblogged this from futurejournalismproject and added:
    Looks like it’s almost time...deactivate my Facebook again. It’s not
  23. futurejournalismproject posted this